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QuinStreet Enterprise Research: 2014 Big Data Outlook

To better understand the business drivers, expected benefits, and challenges of Big Data, QuinStreet Enterprise conducted a survey of 540 decision-makers involved in Big Data purchases. The survey found that more than three-quarters of companies consider Big Data analytics a priority and 71 percent of mid-sized and large companies have plans for, or are currently involved with, Big Data initiatives. However, even with this enthusiasm for Big Data and the expected benefits it might deliver, the survey found that companies face numerous challenges in their Big Data efforts and are concerned about Big Data project and management costs, how to scale their infrastructures to accommodate the large volumes of data to be analyzed, and how to overcome data silos and application integration.

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